Okay, I have something special and quick to share with you. I just shared this in my mastermind with some of my clients and colleagues who are all successful coaches (all but one, who happens to own a membership software company that many coaches use).
As we started off the Mastermind I shared these 11 things.
My invitation to you is this: Do a quick test and see how many things you’re currently doing.
Please understand I would never expect anyone starting out to have all 11 things integrated, but I would certainly expect you be on you way to doing them all.
I know as I’ve learned to incorporate all 11 things, I’ve not only made more money, but…
- I’ve become a better coach and person
- I’ve had more profits..
- More clarity…
- More time with my family…
- More time for playing and going on vacations…
- More time for reflection and innovation…
- The list goes on.
Enjoy!…
The 11 Things All Professional High Earning Coaches Have In Common:
1. They have a clear goal and purpose
- They have a clear vision for what their best life looks like
- They understand clearly WHY they want this life and why it’s so important to them
- They set annual, quarterly, monthly, and weekly goals
2. They keep it simple & use systems
- Simplified schedule (they block it out and stick to it)
- Simple and clear goals
- Simplified offers for their clients
- Simplified marketing (no crazy complex funnels – especially if they’ve yet to bring in $100k revenue)
- Their sales process is extremely simple and scripted
- They have simple marketing and sales systems mapped out
3. They anticipate resistance
- They understand resistance hits daily right when they wake up
- They understand resistance comes from 3 main places
- Themselves – The Inner Game – procrastination, perfectionism, overcomplicating things, easily distracted by shiny objects, not clear on their goals for the week and/or day.
- Their relationships – marriage, children, parents, siblings, friends, loved ones
- Their clients – client complaints, taking on the wrong clients, stressing over client results
- They understand they can preempt resistance with simple daily disciplines and personal habits
4. They say “No” more than “Yes”
- They say “No” to the “Shiny” objects like the unlimited tools and software constantly being created
- They turn down clients that aren’t a good fit
- They turn down affiliates and partners that aren’t a good fit
- They say no to industry events that don’t align with their goals
5. They’re marketing focused
- They know their audience and understand them
- They’re constantly dialing in their message to relate and serve that audience
- They have a simple funnel built to get leads on the phone with them consistently
- They position themselves as the best option in their marketplace
- They have a one year marketing calendar visually blocked out with their promos, launches, and fulfillment
6. They deliver results for their clients
- They understand what results their clients are really looking for
- They have a system to repeatedly get these results for their clients
- They make it easier for their clients to get results, compared to doing it on their own
7. They constantly add massive value to their audience for free
- Blog posts
- Video tutorials
- Video case studies
- Facebook live sessions
- Webinars
- Or any others that are best for their audience
8. They build an email list
- They have opt in pages that collect emails
- They email their list with great value at least 2-3 times weekly
9. They leverage their time wherever possible
- Automate calendars and appointment scheduling
- Automate list building
- Automate marketing follow up
- Automate social media posts (postcron)
- Hire a virtual assistant (optional until you hit $100k)
10. They sprint
- They understand that things must get done quickly and efficiently. They use sprints to get the most important things done so they can avoid “eternal” projects and procrastination.
- They sprint and rest (they don’t just sprint to burnout-they sprint and take time recover and play)
- They schedule and block out their sprints
- They do 5 regular sprints to make their life easier
- Product Creation Sprint
- Funnel Sprint
- Content Sprint
- Social Media Sprint
- Fulfillment Sprint
- Btw, sprints do 3 powerful things
- They guarantee you get your “big rocks” fully done and not get distracted by shiny objects
- They prevent two massive business killers: procrastination and perfectionism
- Create reliability and trust with your audience because you’re fully down and not half assing everything
11. They work on themselves constantly
- They understand that in order to coach someone, they must be coachable
- They work on their health and fitness level so they’re always full of vitality
- They work on their marriage and cherished relationships
- They read like a mad-man/mad-woman!
- They listen to podcasts and/or audio courses instead of the radio or Netflix tv series
- They meditate to remove distraction in their mind and remind themselves of the bigger picture
- They attend events that help them grow personally
- They have a coach or mentor in their own business and life
Hope you enjoyed this!
Brent
P.S. If you’re interested in mastering many of these 11 things, then you and I should chat on the phone together. I’m happy to offer a free 30 minute strategy session to help you step up and be a highly successful coach. You can apply for a strategy session right here
